Aerial Demo Reel 2013

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Why your video looks amazing (and it’s not just the camera!)

Not all high-quality video is down to having a great camera. In fact, some of the most important elements happen after the shoot—like white balance, colour correction, and grading. This blog explains how we use the Calibrite Colour Checker to get accurate, consistent colours from the very start of a shoot. Whether you’re filming across multiple days, locations or lighting conditions, getting this right is vital. Find out how it works, why it matters, and what can go wrong if these steps are skipped. Great-looking video doesn’t happen by accident—it’s carefully engineered, and this blog explains how.