Broadcast Bionics have developed a vast range of revolutionary broadcast applications that lead the way in the radio and podcast industry. Camera One is one of their most accessible offerings, a small but mighty software that enables any studio to visualise their audio content at an affordable and scalable price point. They approached us to create an animation to use as a marketing tool to spread the word about Camera One.
Existing marketing videos were over-complicated and technical, so we crafted a script and storyboard that focused on the features and benefits of Camera One in an engaging animation under 2 minutes. Embracing the strong brand identity we used the restricted brand palette and created a striking visual approach which slick character animation and bespoke motion graphics to illustrate the specific industry equipment.