Carpenters Group needed a video to explain the process of making a serious injury claim, guiding the viewer through each stage of the claim from bedside in the hospital to long-term rehab at home. Because of the nature of the circumstances that lead the viewer to be watching this video, they wanted the animation to be compassionate and reassuring, explaining what happens and what to expect. Because this is a story of recovery, they wanted the overall tone of the video to be hopeful, without diminishing the seriousness of the subject matter.
We listened carefully to feedback throughout the process to make sure that the depiction was accurate and empathetic to people going through a life-changing scenario, and used characters and colours that worked well for the brand and the audience.
Carpenters Group Serious Injury Animation
Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.
"The team at Square Daisy were fantastic to work with, we worked directly with Jovan and Amy. They were supportive, professional and caring from the beginning right through to post-production.
We would highly recommend working with them, we are very pleased with our end product." Emma Rittenberg, PR, Communications & Brand Executive at Carpenters Group
Some of our other Animation projects
Raven Housing Trust – Repairs Responsibilities
An accessible animated explainer to help residents understand which repairs are their responsibility and which belong to Raven Housing Trust. Part of a campaign to reduce confusion and cut down on avoidable callouts.
Raven Housing Trust – Repairs Process
This animated video walks residents through the repair reporting process. It’s a clear, cost-effective way to explain what to expect without needing live-action filming in multiple homes.
Team Fostering
A carefully crafted welcome film for young people entering foster care. Designed to be age-inclusive, language-flexible and culturally representative, it aims to offer reassurance to children during moments of uncertainty and transition.
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