How turning a strategic document into a video helped Nato

THE BRIEF

Communicate the key message of a dense strategic document
Propose changes to the way the alliance operated
Deliver the context of the need to change
Engage attendees of a conference visually

METHOD

90 second animated video
Accessible for non-native English speakers
Not too simple that it looks like a glorified power point!

TIMESCALE

6 days

Trending; promotional video agency, on Square Daisy

HOW WE DID IT

We chose to emphasise the key messages visually with text on screen instead of a voiceover, pacing the text slowly enough to be understood and digested, but not so slow that it bored Native English speakers. Our primary approach to animation was motion graphics and we replicated a terrain background to create a military feel that associated with NATO. We helped NATO to literally visualise their plans for a new structure, all from our office in Redhill.

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Motion, Masks & Magic: How Videos Come Alive – Advanced Post Production Techniques

Post-production is where the magic of video really happens. From motion tracking and rotoscoping to colour grading and motion graphics, these advanced techniques can turn raw footage into something polished, engaging and memorable. The challenge for most businesses is that terms like “tracking” or “compositing” sound intimidating, when in reality they’re simply tools to make your message clearer and your video more effective. In this guide, we break down what each technique means in plain English, share practical examples, and explain why they matter for creating videos that feel professional, human, and worth watching.

Jovan | September 12, 2025