The approach for this animation was to create a simple yet compelling video that was easy to follow and accessible for all audiences. We chose to avoid literal representation of people by using arbitrary shapes and colours to move the narrative forwards, and the script-writing process was informed by thorough research. We kept the language and the tone of the voiceover easy to understand and non-judgemental, as to have the most impact this video needs to reach audiences who might not realise they can make positive changes.
What is Unconscious Bias?
Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
"Again, you deliver something that out-performs expectations. Really appreciate your commitment to this." Simon Bland, Reigate & Banstead Borough Council
Some of our other Animation projects
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Raven Housing Trust – Repairs Responsibilities
An accessible animated explainer to help residents understand which repairs are their responsibility and which belong to Raven Housing Trust. Part of a campaign to reduce confusion and cut down on avoidable callouts.
View project
Raven Housing Trust – Repairs Process
This animated video walks residents through the repair reporting process. It’s a clear, cost-effective way to explain what to expect without needing live-action filming in multiple homes.
View project
Team Fostering
A carefully crafted welcome film for young people entering foster care. Designed to be age-inclusive, language-flexible and culturally representative, it aims to offer reassurance to children during moments of uncertainty and transition.
What happens next?
4 simple steps to starting your production
1
Get in touch
Call, email or complete our simple quote builder
2
Proposal
We'll prepare a proposal with a fixed budget
3
Production meeting or call
We'll connect and discuss the project in detail
4
Production begins
We start creating your video
Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.
- UK&I Marketing Manager - Omron Industrial Automation Europe
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