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How Long Should a Video Be? (Long Enough to Work, Short Enough to Watch)

What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share industry-backed data, a visual breakdown of watch-through rates, and tips on planning smarter so you can capture multiple edits in one production. Whether you’re briefing a new video or reviewing old content, this guide will help you make every second count.