What are the benefits of a corporate video?

Corporate video is an essential part of the marketing mix to engage and educate your audience. Our corporate video has evolved from people sitting in chairs talking about a company, to delivering a compelling narrative supported by sophisticated graphics and animation.

Corporate videos for businesses, no matter what sector.

Corporate videos are one of the fastest ways to show potential customers who you are and what you do. Done well, they build trust and credibility while delivering your message in a way that words and pictures alone can’t.

Whether you’re a solo entrepreneur or part of a large team, a corporate video can make your website, presentations, and pitches stand out. From showcasing your expertise to giving your brand a human face, video content helps you connect with your audience more effectively

Examples of Corporate Videos

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AIM Commercial Cleaning – Smarter, Greener, Cleaner

We created a visually bold, voiceover-free brand video for AIM with rotoscoped text and high-energy sound design — bringing to life their smarter, greener, cleaner approach through stunning visuals and fast-paced edits.

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Technimove

We created a recruitment video series for Technimove that showcased team spirit, workplace culture, and long-term career appeal — including a blooper reel to capture their personality and help candidates see the people behind the brand.

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Broadcast Bionics – Camera One

We created an animated product video for Broadcast Bionics and their studio visualisation system Camera One

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Mandolay Hotel

We partnered with the Mandolay Hotel, a distinguished 4-star establishment in Guildford renowned for its 78 uniquely designed rooms and versatile event spaces.

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AIM Commercial Cleaning – “We Are AIM”

We scripted and filmed a fast-paced, people-first video for AIM where every line is delivered by a different team member — showcasing real voices, real energy, and a company culture built on inclusion and excellence.

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Affinity Reply Services Promo

Using motion design to explain abstract technology concepts

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Connick Tree Care Promo

We partnered with Connick Tree Care, a team of experienced arboricultural specialists, to produce a promotional video showcasing their expertise and comprehensive range of services.

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Santander Consumer Finance

We collaborated with Santander Consumer Finance, a global leader in consumer finance operating across 16 countries, to create an engaging client testimonial video.

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TCM Capital – Event Video

TCM Capital came to us with a very tight turnaround to produce a video for a prestigious awards evening that they were sponsoring.

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Institute of Spring Technology

We created this corporate promo video as part of a vast suite of bitesize educational video content for the Institute of Spring Technology.

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Pets Abroad Promo videos

Pets Abroad is a pet travel specialist, dedicated to crafting bespoke solutions for clients and their beloved animal companions. Founded by Kim and Andre, Pets Abroad operates in close proximity to Heathrow, making
it a convenient choice for pet owners.

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Warfield Park

Warfield Park wanted to embark on a programme of video creation to encourage a new cohort of residents to their retirement park following a major expansion project.

How can a corporate video help my business?

If your product or service is visual, nothing explains it better than video. Seeing quality and performance in action gives customers confidence, making them far more likely to take the next step than if they’d only read about it.

Corporate video is also a powerful marketing tool. Hosting video on YouTube and embedding it on your site can improve your search engine ranking, keeping visitors on your site longer and boosting SEO performance.

Practical uses include:

  • Website landing pages — adding a video can increase conversions by giving visitors a fast, engaging way to understand what you offer.
  • Email marketing — including video can boost open rates by up to 19% and click-throughs by up to 65%, making your campaigns more effective.
  • Video brochures — physical brochures with built-in video screens create a memorable, tactile way to share your message, perfect for premium sales pitches.
  • Social media campaigns — video posts get more attention and higher engagement than static images.
  • Sales proposals — make complex offers clearer and easier to digest.
  • Presentations — set the scene and bring the subject to life.
  • Exhibitions — stand out from the competition with engaging, pre-planned messaging on screen.

What does a corporate video look like?

There’s no single format. A corporate video could feature your team, your premises, your products, or an animated explainer. Not everyone loves being on camera, and not every office is visually inspiring — so animation can be a brilliant alternative.

Animated Corporate Videos:

Animated videos are flexible and creative, allowing you to explain processes, showcase your values, or highlight your competitive edge. They can use:

  • Characters
  • Motion graphics
  • Process diagrams
  • Icons and typography
  • Infographics
  • Professional voiceover

“Having a video for the sake of it is a truly terrible reason. But a considered and professionally delivered production can really help give your clients all the reasons they need to use your product or service, or pick up the phone for more information. With our corporate videos we want to tell a story.  A story about your business and what you stand for. It has to be more than just ‘hey we do this, please use us’.  It should inspire those watching to know that you’re the best available, and they’d be foolish not to talk to you.  That’s how we want to add value.  That’s the story we want to help you tell.  Amy Lulham – Head of Production, Square Daisy”

 I’m convinced. How can I get corporate videos for my website?

Traditionally, video production involved large crews, directors, and expensive post-production. We’ve streamlined it so businesses of all sizes can access professional video at an affordable price.

Our process includes:

Our process

  • Understanding your business and goals.
  • Identifying your unique selling points.
  • Exploring your customers and audience needs.
  • Designing creative options that will have maximum impact.

If you want to know more about our process for both live action and animated video production, have a look at our process page which sets everything out in detail or watch the overview videos.

Corporate Videos for Business – Real Results

One membership organisation expected around 1,200 new members a year. After launching just two animated videos, they gained over 700 new members in the first six weeks alone.

Another client, a global engineering company, used our video to showcase a complex piece of machinery during a pitch. The film sparked immediate senior interest, accelerated a site visit, and led to an order worth £350k.

Areas we serve

We currently service many areas with our corporate video productions, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex

Chris Veale – Director, Shippo

I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.

Dave Povey – Founder and MD, Catchy

Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

Russ Mckenzie – Managing Director, nTrust

We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.

Nicolle Kane – Marketing Manager, Memset

Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!

James Groves – Marketing Services Manager, Raven Housing Trust

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.

Giles Thomas – Operations Director, The Manor Collection Hotels

We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.

Olivia Pattullo – Project Manager, Experience Guildford, Surrey

From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

Something else?

Do you need something more specific? Why not get in touch and we'll work with you to create the perfect concept for your needs.

Get in touch