Pegasus Mobile Sales

As one of our existing clients, Pegasus Mobile Sales came to us with confidence that we could deliver an animated video that sold their innovation in software to their existing clients and new clients alike. We think the final result is great: informative, fun and engaging.

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“Animation or motion graphics are the perfect way to demonstrate a product or service that isn’t easy or interesting to film, like software, or web platform, or concept. These subjects often need illustrations to make sense, and adding a voice-over to explain key features and benefits or to tell the story of the concept can really bring your business to life.”

Pegasus Software were launching a new accounting app aimed at sales professionals to give them visibility of core data while they are on the road or away from the office. They wanted a video to promote the app, making the end users aware of the extensive features and benefits.

We never recommend promoting software with screen casts of the actual software, as this instantly dates the video and limits its relevant lifespan. Additionally, filming someone using the software on their computer presents its own problems, with screen flare, inconsistent colours and restriction to real-time functionality.

Pegasus explained that they didn’t want to list all the features of the software, but instead communicate the benefits of the software to the end user. For this promo video we created a suite of characters to represent the sales professionals and the clients they might come across in a fun and accessible way. We also worked alongside the product specialist of the new software as they had to explain how the software might be used so that we could accurately portray the software in a visual and simplified way.

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Clear ERP – Financial Director
Shippo Explainer Video

Some of our other Animation, Explainer, Promotional projects

Making a Complex Identity Service Understandable in Under 60 Seconds

Three short animations designed to simplify a non-visual service and support sales conversations at different stages.
Animated service explainer screenshot of a graph

Turning One Industry Event Into a Year-Round Sponsorship & Attendance Engine

Capturing real delegate insight to drive sponsorship and attendance for future events.
Shot of a delegate being interviewed and also through the camera viewfinder

Creating Patient Trust Without Putting the Patient on Camera

A sensitive IVF case study brought to life using an actor to protect anonymity while maintaining authenticity.
Behind the scenes shot with actor and clapperboard

One Filming Day. Three Content Types. Full Buyer Journey Coverage.

A single production structured to drive awareness, trust and conversion through multi-stage content.
Shot of Tim Hatari through the camera and in shot

If you've never worked on a video production before, find out more about the production process

If you're considering video, get in touch and we can talk about the best approach for your audience

Get in touch
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