This video was created to help IVF Matters connect with women considering egg freezing. Rather than focusing on fear or urgency, the tone is hopeful, clear, and empowering — reflecting the idea that egg freezing is a proactive investment in future happiness.
Filmed with a calm, friendly delivery and supported by on-screen text, the piece walks through key questions and reassures viewers with expert support. A simple yet powerful use of direct-to-camera storytelling.
The main video used an actor to deliver the case study to protect the anonymity of the patient, with the second case study filmed at the patients house.
The third video was filmed with celebrity Jess Wright on her own journey with the company.