Product Videography

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Why have a product video created?

If you sell a product, one of the best ways to enhance engagement is through a product video. Whether it is B2B or B2C, showing a product in use, along with its features and benefits can make a huge difference to the number of people that buy it and become loyal customers.

Product videos for B2B and B2C.

If you’re selling a product, you want people to see it. A picture tells a thousand words, a video has the power to tell a whole lot more. If your product is in a competitive market or is a new concept which people won’t fully understand, creating something visual that talks them through the features and functionality and all important benefits, can be the difference between customers buying from you or your competitors.

  • Your video can be filmed in a studio setting, in use in the real world or as a product review
  • If your product is a physical object but the key difference between you and competitors is the way it works, you can create 2D or 3D animations to explain the technology – consider how Dyson explain how their bagless cyclonic suction system and seven conical cylinders!
  • If you have some new software, and app or a service that delivers an improved outcome, don’t get caught up trying to establish what to film, create a product animation that makes sure customers know how it will improve their lives

Examples of Product Videos

IVF Matters – Home Fertility Test Demo Video

IVF Matters are the UK's first online fertility clinic, providing home testing kits to kickstart their client's fertility journey wherever they live in the UK. They wanted to create a demo video of what the finger prick test involves so they could reassure clients how easy the process is and to help them carry out the test.
Woman standing at kitchen counter with an home fertility testing kit laid out in front of her

JusTapiT – Mobile App Explainer

JusTapiT is a brand new smart phone application which is set to redesign the fashion retail environment, and eliminate in-store abandoned baskets.
Vector illustration of a hand holding a smart phone with the Justapit app displayed onscreen, in the background is a rail of clothes in a store.

FOG Fellow Designs – Product Video

FOG Fellow Designs have created an innovation for the catering world that revolutionises the way fat, oil and grease are processed in waste water from commercial kitchens. They wanted an overview video to launch their product and a series of training videos to supplement daily maintenance and servicing procedures.

Plastfree – Web Advert

This is the second video we produced for Plastfree - this time a full scale studio shoot! This promo video is the headline advert for their online marketing campaign.

Gloji – Animated Promo Explainer

We were approached by Gloji to create a suite of videos to support the launch of their new health and lifestyle app.
still from colourful animated video

Reeco – Robot Palletiser Promo Video

Reeco have developed the RB1200 with Omron to automate pallet stacking in collaborate warehouse environments and wanted a promo video to announce the new addition to their range of co-bots.
engineering product video

StackCare – Product Explainer

The StackCare monitoring system is new to the UK market so they came to us with a need for a product video to both explain how the system works, what the benefits are and reassure customers that the technology isn’t at all invasive.

Plastfree – Animated Video

A period care advert done right. Plastfree wanted to shout from the rooftops about how their biodegradable pad is going to revolutionise the menstrual market and save the environment one period at a time, so we made them a video that does just that.

IPEC – Partial Discharge Animated Training Series

IPEC approached us to make a series of training videos using bespoke animation to explore and explain their complicated and specific partial discharge detection systems.
animated training video

My New Venture – Platform Animation

My New Venture is a learning platform for anyone looking to start their own business. The subscription model allows users access to 9 modules covering areas you need to consider when starting out, hundreds of mentor videos, and myriad valuable resources all in one place. They wanted a video that showcased the platform for their marketing website, helping potential subscribers to take the leap and sign-up.
A floating web browser window shows the My New Venture platform slide layout, with text, video and resources

Ayres&Co

Ayres&Co have designed a new glasses case for the luxury sector, inspired by a vintage glasses case and an iconic aircraft.To showcase the product and engage the potential crowdfunders we put together a pitch video for the fundraising page.
Ayres&Co Insert

Squires Garden Centres – Autumn Gardening Series Tutorial Videos

Squires Garden Centres have 16 stores across the South East of England, and wanted to inject their social media with lots of engaging video content, kicking off with a series of helpful gardening videos for the autumn. We filmed and edited a suite of seasonal videos for them to push out on their YouTube and social channels.
A photo of a man in work uniform standing in a garden and smiling at the camera
Nicola Macdonald Attractive Marketing
Nicola Macdonald – Owner, Attractive Marketing
I have just completed a large project with Square Daisy for a client consisting of two videos. The process from start to finish is excellent. Jovan's grasp of a business is insightful. His commercial knowledge ensures that the focus of the project is on ROI. All parties know what is required and to be delivered at every stage. This means there is little chance for deadlines to slip and the project is delivered on time. I have already engaged Square Daisy on behalf of another client.
Nicolle Kane Memset Hosting
Nicolle Kane – Marketing Manager, Memset
Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!
Chris Veale - Shippo
Chris Veale – Director, Shippo
I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.
Giles Thomas Manor Collection
Giles Thomas – Operations Director, The Manor Collection Hotels
We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.
Meera Vohora
Meera Vohora – AJ Cricket Academy
It has been an absolute pleasure working with Square Daisy. From start to finish both Jovan and Amy showed great initiative and immediately grasped our key messages. We won’t hesitate to use them again.
Dave Franklin SEI Interconnect Products
Dave Franklin – Identification & Marking Engineer, Sumitomo Electric
Working with Square Daisy was an absolute pleasure and I would have no hesitation to work with them again. The process was simple, effective and stress free from start to finish! Across the board, a very satisfied customer. Recommended.
Helen Prothero
Helen Prothero – Owner, Neon Thread
It has been great to work with Jovan and the team. They understood the brief and we have had clear, open communication at all stages of the process. We are looking forward to taking on more projects together to continue growing the brand.

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