Blog

A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project

Business, Corporate Video, SEO
Laptop screen in the boardroom with TV screen behind, with the Square Daisy YouTube landing page on screen

10 practical ways that you can improve your visibility and engagement on YouTube for SEO Success

The challenge sometimes with video content is how do you you leverage that content once it has been created, to absolutely maximise exposure, interaction and generate the ROI that you're looking for. This blog sets out ten practical tips on how to make your content perform better on the worlds second largest search engine, so…
Julie | December 11, 2023
Animation, Business, Corporate Video
Shot of Amy working on an animated video in the office with After Effects on screen

How much does an animated video cost?

One of the first questions we get asked when we take an enquiry for animated video is "how much does it cost", which is a perfectly reasonable question. But it really does depend. It's like saying "how much does a house cost?" - what area is it in, how many bedrooms does it have, is…
Amy | November 23, 2023
Animation, Business, Corporate Video
A visual of a screen on Adobe After Effects with all of the assets and layers for an animated video

Animation vs. Motion Graphics: Unraveling the Creative Chaos

In this blog, we're diving into the fascinating world of visuals and graphics. We often hear the terms "animation" and "motion graphics" thrown around, but do you really know what sets them apart? Let's unravel this creative chaos and discover the key differences between these two exciting realms of art and design.
Amy | November 02, 2023
Corporate Video, Events, Video
External Location Shoot

5 Things to Think about when Filming Outdoors

In this blog we look at 5 things to consider when filming in the great outdoors - weather, light, noise, people and power!
Amy | August 08, 2023
Corporate Video, Video
Lighting rig for green screen filming

Ultimate Guide to Setting Up the Perfect Video Lighting

Proper lighting is essential for creating a professional looking video with high-production values. In this guide, we will explore the importance of video lighting, discuss five key factors to consider when setting up video lighting, and provide insights, guidance, and tips to help you achieve the best lighting for your video shoots.
Julie | July 18, 2023
Animation, Business, Corporate Video, Events
Screenshot of a talent video with Jovan Maric and some on screen text saying talent attraction is a marketing issue

Talent attraction is a marketing issue, not a HR issue!

Whether we call it recruitment or talent acquisition, the issue for many businesses remains the same - they struggle to get great quality, experienced and qualified candidates for their roles. Is that because there are just not enough great people around, or is it because companies aren’t doing enough to make the available roles and…
Jovan | May 04, 2023
Animation, Business, Corporate Video
A digitally created brain with colour exploding from it to signify creativity

Ultimate Guide on Creating Effective Product Marketing Animation Video

We purchase a great many products online and those that have video content linked to them are viewed far more and have a greater conversion rate when it comes to sales. Not all products can or should be filmed though, and instead a consideration to be made is whether an animated product marketing video will…
Jovan | March 23, 2023
Animation, Business, Corporate Video, SEO
Shot of the camera viewfinder with a product demonstration taking place

5 Essential Benefits of Video Marketing to Your Business

For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.
Jovan | March 23, 2023
Animation, Business, Corporate Video
Green screen behind the scenes shot showing the cameras and presenter

How To Plan An Effective Video Marketing Strategy

Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing…
Jovan | February 14, 2023
Animation
Pay Nex animated video screenshot with a tired woman sitting on a clock

The Top Styles Of Animation That You Need To Know About

When people talk about video one option they often consider is animation, but this term is quite broad and often used incorrectly. That's why this blog highlights the key styles that you should be aware of to choose which is most appropriate for you and your business.
Amy | September 08, 2022
Post Categories
  • Animation
  • Business
  • Corporate Video
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