Blog
A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
Search
5 Essential Benefits of Video Marketing to Your Business
For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.
Read more →
How To Plan An Effective Video Marketing Strategy
Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing strategy to get a great ROI.
Read more →
The Top Styles Of Animation That You Need To Know About
When people talk about video one option they often consider is animation, but this term is quite broad and often used incorrectly. That's why this blog highlights the key styles that you should be aware of to choose which is most appropriate for you and your business.
Read more →
The Animation Process – Our Step By Step Process
For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you with it aren't on the same page.
Read more →
Video Marketing Statistics You Cannot Ignore
There is a famous saying that "what can be measured gets done", and boy does video get the job done! Unlike newspaper adverts or billboards, video marketing can be measured accurately so if you were wondering whether to go ahead and create that video content, this blog will certainly tip the scales in favour of a resounding 'yes'!!
Read more →
The 12 Types Of Videos For Businesses To Take Note Of
When we speak to businesses we often need to guide them on the kind of video which will be most effective for their needs. And that is the point, the video needs to deliver what a customer wants to hear, not necessarily what a business owner or marketing director wants to say. Here are twelve types of video to consider when establishing what the most effective way of communicating your product or service might be.
Read more →
Give the Gift of Guildford – Christmas Video
'Tis the season to create a heart-warming Christmas advert! We all love a "John Lewis" advert but if you haven't got a seven-figure budget and want to tug at the heart strings of your audience, we can definitely help you. Here's a look behind-the-scenes of our latest festive shoot for some ideas on how you can approach your Christmas marketing in 2022.
Read more →
After a decade, it’s a big thank you from us, to you.
As we approach Christmas 2021, we all find ourselves asking "where did the last two years go?" Earlier this year Square Daisy turned ten, and while we wanted to shout about it from the roof tops, it was more important to take a step back and be thankful for what we achieved, recognising that we never would have done it without the help and support of countless others. As such we created a 'different' birthday video, which we want to share with you.
Read more →
How and when to use 3D to enhance my video, and how can I make it cost effective?
At Square Daisy we’re always looking to identify areas for growth, to give our videos an edge for our customers. Recently a lot of you have been asking us about 3D and looking into 2022, this is something we’re hoping to include more in our services. So we thought we’d take you through the basics of 3D animation, so you can start thinking about where it fits into your next project with us.
Read more →
Casting actors. What do you need to consider?
You might be thinking about hiring actors for your next video project, but do you really know what is involved in the casting process? In this blog, we go into detail about casting actors and working with talent in corporate video productions.
Read more →If you've never worked on a video production before, find out more about the production process
Learn more