AIM Commercial Cleaning – “Our Strengths” Interview Series
We filmed three cinematic interviews for AIM focused on their key strengths. Beautiful lighting, bold framing and sharp post-production made these films feel premium while reflecting the depth and authenticity of their team.
"It has been an absolute pleasure working with Square Daisy. I first met Jovan about 12 years ago and always said it would be great to collaborate on a project—and we finally have! The whole process has been incredibly enjoyable, from our team developing ideas, to storyboarding and scripting content, to long, busy days packed with as much filming as we could possibly manage. It’s been fun, occasionally terrifying, and super exciting! We’ve also gained two honorary members to our AIM Commercial Cleaning family—Jovan and Julie—two of the loveliest people you could meet, and just as passionate about video production as we are about cleaning! If you’re looking for a video production team, just talk to Jovan. Once you do, you’ll know you’ve found the perfect fit". - Debbie Wells, Business Development Director - AIM Commercial Cleaning
For the final part of the project, AIM wanted to go deeper into the reasons people choose to work with and for them. We produced a three-part interview series, each focusing on a key strength: sustainability, client satisfaction, and talent.
Each video featured three contributors from different levels of the business — people with genuine expertise and experience in each area. The interview setups were meticulously designed, with cinematic lighting, clean backdrops, carefully chosen camera angles, and rich colour grading that gave each video a premium look and feel. The result is a polished, professional series that does justice to the quality of AIM’s work and ethos.
The other videos in this series on Sustainability and Client Care can be found below:
Over 30 videos filmed across two sites, creating a layered content suite that guides patients through The Forbury Clinic’s services — from a brand overview and specialist areas to detailed treatment explainers.
West Yorkshire Fire & Rescue – Microsoft Copilot Case Study
We filmed a one-day case study for ResourceiT, showing how West Yorkshire Fire & Rescue Service integrated Microsoft Copilot. Multiple interviews and b-roll delivered a sharp, mid-funnel asset that speaks to tech impact in public services.
We scripted and filmed a fast-paced, people-first video for AIM where every line is delivered by a different team member — showcasing real voices, real energy, and a company culture built on inclusion and excellence.
If you've never worked on a video production before, find out more about the production process
