AIM wanted to create content that pushed beyond the clichés of cleaning industry video. While everyone understands what a cleaning company does, AIM sets itself apart through smarter operations, greener practices, and better-trained, better-equipped staff. Our challenge was to communicate that clearly and creatively.
We produced a high-energy, visually striking brand video with no voiceover — just dynamic b-roll, slick transitions and rotoscoped text to drive home their three pillars: Smarter. Greener. Cleaner. To accompany this, we created a shorter version with bold, cinematic sound design that elevated the visuals and added extra punch. These edits now serve as versatile marketing assets that reflect AIM’s energy and innovation.
We also created several other videos which are in our portfolio, as well as a shorter teaser with fantastic sound design which you can view below: