Client: Ede & Ravenscroft
Project: Client portal training videos
The Challenge
Ede & Ravenscroft introduced a new online client portal designed to simplify how customers manage orders and services.
However, with any new digital platform there is a risk that users:
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struggle to find key features
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revert to email or phone enquiries
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underuse the system’s capabilities
The objective was to create clear video guides that would increase portal adoption while reducing support enquiries.
Our Approach
We produced a series of simple, focused tutorial videos, each covering a specific part of the portal.
Using screen recordings with camera zooms and guided highlights, the videos showed users exactly:
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where to click
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how key functions work
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how to complete common tasks
The goal was to make the platform feel easy, intuitive and self-service friendly.
The Result
The videos created a library of quick reference guides that allow clients to learn the platform at their own pace.
They are used to support:
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client onboarding
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help and support pages
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customer communications
By giving users clear visual guidance, the content helps increase portal adoption while reducing routine “how do I use this?” enquiries.
