Affinity Reply Services Promo

Using motion design to explain abstract technology concepts

When you have abstract concepts it is easy to move to a very abstract visual concept, we worked hard to avoid that with this promo - ensuring the visuals were supporting the voiceover and key messages at every point.

Affinity Reply needed a concise, engaging video to showcase their full range of services — both as evergreen content and for a fast-approaching in-person event. With concepts that were abstract by nature, the challenge was to create a visual language that felt clear, consistent and on-brand.

We developed a clean iconography style and used smooth, high-quality transitions to guide the viewer through each section. The animation moves at pace to maintain interest, while the sophisticated colour palette and design system keep everything aligned with the Affinity Reply brand. The result is a slick, modern explainer that delivers clarity without compromising on style.

Some of our other Animation projects

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Broadcast Bionics – Camera One

We created an animated product video for Broadcast Bionics and their studio visualisation system Camera One

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Morr & Co – Benefits

A short animated video to highlight the myriad benefits that Morr & Co offer to all their employees

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TCM Capital – Event Video

TCM Capital came to us with a very tight turnaround to produce a video for a prestigious awards evening that they were sponsoring.

What happens next?

4 simple steps to starting your production

1

Get in touch

Call, email or complete our simple quote builder

2

Proposal

We'll prepare a proposal with a fixed budget

3

Production meeting or call

We'll connect and discuss the project in detail

4

Production begins

We start creating your video

Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.

Stuart Coulton
 - UK&I Marketing Manager - Omron Industrial Automation Europe

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