The trend for using video for marketing continues on an upward trajectory. The Digital Marketing Institute reported that in 2017 63% of companies used video in marketing. In 2018 this is expected to increase to 81% of companies.
We can expect to see more websites with video on their home pages. With a matter of seconds to capture a visitor’s attention, video is quicker and easier to digest than text. Once you’ve successfully grabbed their interest they are more likely to stay and look around your site.
It’s not just the home page where we’ll see an increase in videos. The versatility means video is effective and very popular for customer testimonials, tutorials and product demonstrations. Video is great for driving traffic to your website (SEO) and keeping the watcher entertained.
Getting the best bang for your buck from video production
Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. There are some efficiencies which make the production of video more cost effective.
These efficiencies are slightly different depending on whether you are creating a live action video or an animated one. Let’s look at both options.
Live action video efficiencies
- If you are paying for a day of filming, make sure you use every minute of it. Have content planned for other videos (perhaps a video testimonial from a happy customer), so that the crew can capture this once they’ve finished shooting the main video. This avoids the expense of asking them back. You don’t need to have the footage edited straight away, it can be kept on file to be used at a later date.
- Purchase a multiple use license for the soundtrack so that you can apply it to all your videos
- Try to keep locations to a minimum. That way you are not paying for time to set up and de-rig, travel time and fuel
- Invest time beforehand in planning, production schedules and storyboarding. When the crew arrives, they can get straight into filming, rather than dealing with issues or spend time setting up. All this should be done before-hand.
Animated video efficiencies
- Keep the same animation style across several edits. You can then re-use many of the graphical assets.
- Record all the voiceovers at the same time. You’ll then only pay one studio fee and get a slight discount on artist fees.
- License a soundtrack for multiple use and apply it to all your videos.
- Ensure a rigorous process of storyboarding occurs to avoid any issues further down the line.
Our final point for gaining the best bang for your buck applies to both live action video and animated video.
- Make sure all decision makers are involved from the outset. Good communication means that everyone is kept informed and no one needs to repeat themselves, but also it means that the project doesn’t go too far without having approval form those that need to give it.
We hope this article has given you a few ideas about how you can get the most from your video marketing budget, but if you really want to know how to create amazing, professional video using every penny in the most effective way, we’d love to talk to you.
We will help bring your business’s message to life through Video
No matter your industry or business, whether you offer a product or service, we can assist you in promoting, educating, or explaining it to your target audience you wish to target. We are a certified video production service provider who specialises in animated video and live action for businesses, which are developed and produced in-house.
We make creative, appealing, and informative videos and animated videos for all kinds of companies to help promote their products and services.
Our expert team of professionals create websites and produce a multitude of videos for corporate promotion, advertising, commercial and non-commercial advertising, tutorials, in-house training, broadcasting, presentation, and information videos, animated videos, live event recording, and so much more.
All About Our Video Production Company Service covering Kent
We are a competitive media company serving Kent for any video and animation needs. Our team is forward-thinking, imaginative, and professional, so you are assured of high-quality work Initially launched in the South East, we have served numerous clients over the years and now work not only in the UK but globally. Our professionally produced content has boosted brand awareness, lead generation, sales increase as well as search engine ranking. Our knowledge and experience in these fields are evident in the results and our success speaks for itself with the many contracts from returning clients.
We work towards understanding your message and bring it to fruition in a manner that’s appealing to the target audience.
You may be under the illusion that you know everything about your business, but do you know how to present your brand in the best possible way? The aim of our video production service is understanding what your target audience needs and offering them your business in the best possible way. You really, can’t afford not to have a video right now.
Our Vision
We look forward to making the project as easy as possible for you, by understanding your business and bringing to the fore the company in a way that appeals to your audience. Our vision is to continue growing our client base by accruing an outstanding reputation for our business through customer service and high-quality work.
Boost Your Businesses Bottom Line
Videos and animations are the driving forces in advertising at the moment but a lot of businesses are still not using them. You need to stop being left behind because videos and animations will get your business out there and ensure increasing your sales opportunities. With our process, you are still in complete control of the budget and the timescale. Rest assured that we will do everything possible to manage the costs. We have an Online Visibility Department where we can promote your videos for you and make sure the target audience gets to see it.
The entire end to end Process of Video Production is overseen by us
We work closely with our clients to discern their needs and understand their brand message before transmitting it to the target audience. With our technical know-how, passion, and dedication, we can convert your brief into a video through all the stage of development including storyboarding, editing, scriptwriting, filming, and animation. We also provide voice-overs if you don’t have a team to handle that.
Video Solutions for all Budgets
We have an in-house team of film experts, editors and video advertisers to guarantee the best results. We offer solutions that can fit your budget. So do not hesitate to get in touch.
