Video

A video is meant to be watched and listened to, not read, but the way we are consuming video means that, if they don’t have captions, they can become inaccessible and ineffective. That is why you need to have a version of your video that has captions for specific uses.

A common mistake when writing a script for a video is to say what you want to say, rather than what your audience wants to hear.

In this blog interview with Ginetta George from Detail Design, we ask her to explain the process of developing a Brand Strategy. Having a clear set of brand guidelines doesn’t just help at the start of the video production process, it gives your business direction and the ability to grow.

Whether you are pitching an innovative product or a new service, you can't expect investors to read huge reams of information to get a sense of what your proposition is all about. Producing an engaging video will substantially increase your chances of gaining the investors interest.

How can engineering and advanced manufacturing companies communicate something that is complex in a way that is simple and east to understand? Answer: Video. Here are 5 examples.

Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.

Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.

Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose…

Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.

Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.