Posts by Jovan

For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.

Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing…

For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you…

When we speak to businesses we often need to guide them on the kind of video which will be most effective for their needs. And that is the point, the video needs to deliver what a customer wants to hear, not necessarily what a business owner or marketing director wants to say. Here are twelve…

As we approach Christmas 2021, we all find ourselves asking "where did the last two years go?" Earlier this year Square Daisy turned ten, and while we wanted to shout about it from the roof tops, it was more important to take a step back and be thankful for what we achieved, recognising that we…

More and more products are being sold online these days, and in the absence of your clients being able to really get a sense of what you have to offer, a video is the obvious choice to increase emotional engagement from your clients and increase the chances of a successful sale. This blog highlights the…

With a brand new member of the Square Daisy team in place who is a puppeteer by trade, turned motion designer, Alicia Britt has written this blog around stop motion and how it can be applied to corporate video production in a sensible and cost effective way.

If your blog is a key part of your customer acquisition strategy, then adding video to the mix could be instrumental in ensuring your content features above that of your competitors. In this blog we see why it is so important and some tips to deliver the best content.

For those of you reading that have started your own company, when you incorporate that business, you have no idea whether you'll make it to the end of the year or if this is the last job you'll ever have. You have faith in what you do but you never truly know. So to get…

Video projects have been put on hold because of the obvious challenges that are associated with capturing footage and the dangers this poses.  But your business still needs to market to potential customers and video content doesn’t have to be ‘filmed’.