Live events filming and live streaming to web.
Live events videos are a broad term for videos that cover a whole range of different objectives. These might be:
- Filming a conference to showcase afterwards in a bid to get more people to the next one
- Getting footage of speakers and workshops through a conference to demonstrate credibility and expertise in the sector which lasts longer than the day of the event
- Gathering content from a party or event where you want to showcase the location or setting, such as a high-end Christmas party in a marquee
- Putting together an edit for a large exhibition to entice more visitors and exhibitors the following year
- Live streaming an event direct to web based on limitations of venue size or distance for potential delegates to travel, or to increase revenues by showing a live stream from behind a pay-wall
- Publicising charity or fundraising activities before and after the occasion
How does an event video work?
Often the event video will be a short edit which serves to give a snapshot of the main event itself. The purpose is usually not to draw out the production by showing loads of footage from the day, but instead constructing a narrative of why the person watching it missed out and should be there next year. It should also be more nuanced than just lots of footage panning from left to right and up and down of various rooms.
The whole point is to explain the value using compelling visuals. We find that the best way of doing this is to spend some time before the event, putting together a storyboard and shot list that demonstrates the value of the conference or event before it takes place, so that the crew are in the right place at the right time gathering the right footage to edit the perfect event video.
To really help bring it to life and deliver more context, you can use advanced post production techniques such as on-screen graphics, motion tracking and rotoscoping to name but a few. You have to be careful to move away from just having standard footage with a voiceover explaining some platitudes about the conference as very quickly it starts to look like a 1989 public health service video.
There are so many different types of event, it can apply to many things, like a conference, training day, Christmas party, awards night, charity event, sporting event or school play. We have all the equipment and expertise to film it and put together a really high quality post event video.
How do you go about putting these videos together?
First of all we have a production meeting with you to find out all about the event, who will be interested in it, how the video will be used after the event and who will be watching it and for what purpose. From this we can ensure the tone, message, style and delivery mechanism is absolutely right, because an exciting video is useless if it isn’t fit for purpose.
We then put together a storyboard to really ‘sell’ the event, and compile a shot list. The shot list is really important because we want to be in the right places at the right times to gather the best footage possible to deliver the narrative that we agreed in the storyboard and the production schedule.
We aim to turn these videos around really quickly so that you can ride off the impact of the conference and the swell of social media coverage to maximise the impact.
How does the live streaming work?
In some cases, it is relevant and desired to put your event out there to a wider audience. That might be because the venue can’t hold the number of people that wish to be part of the event, it may be because the conference is being held in a location that is hard for some to get to, or it might be that the price of attendance is really high and many can’t afford it.
Live streaming can work for any of these situations as we have the equipment to live stream the activity straight to the web. With our kit we can live stream to free services like YouTube and Facebook. Depending on the level of complexity required and if it is to be sat behind a pay-wall, we can use several other facilities like Ustream and Livestream which over more customisable control. For more information on our live streaming capabilities, read our blog on how we do it.
What are the benefits of an event video?
Creating a promotional video to sell your events can be a great way to create a buzz afterwards and generating more interest and uptake for the next one.
Where the venue can only hold a set number of people or geographical location causes an issue, you can reach way more people, particularly by live streaming the event, which means viewers are in on the action in real-time.
It’s also a great way to direct address your whole business and give them company updates if you are split across several locations or even countries.
These are just some of the benefits of event videos but we can make sure that we make it work for you and your business.
How can I make the most of my events video?
You may think that the longevity of an events video is limited, but there are several way in which to extend the life of the edit and make the most of your video investment.
If you are hiring us to be at the event all day, why not collect more footage than is required for the events video? At many events there will be high profile guests and speakers all in one room who would be difficult to get on camera at another time. In between talks you could have an interview set-up, and grab key guests for interviews. These could form part of your marketing in the form of blog posts or social media videos.
We could also package each talk into an educational video, either for internal use and training or as a resource for the wider viewing public. Just take the example of TED talks – these are increasingly popular so we know this format works well.
Examples of Event Videos
What Our Clients Say
Nicolle Kane - Marketing Manager, Memset
Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!
Russ Mckenzie - Managing Director, nTrust
We work with Square Daisy on both web and video projects and have always found them to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.
Olivia Pattullo - Project Manager, Experience Guildford
From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.
Giles Thomas - Operations Director, The Manor Collection Hotels
We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.
Chris Veale - Director, Shippo
I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.
James Groves - Marketing Services Manager, Raven Housing Trust
We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.
Dave Povey - Founder and MD, Catchy
Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.