Category: Video
The importance of ‘Brand’
In this blog interview with Ginetta George from Detail Design, we ask her to explain the process of developing a Brand Strategy. Having a clear set of brand guidelines doesn’t just help at the start of the video production process, it gives your business direction and the ability to grow.
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Video scripting for your audience
A common mistake when writing a script for a video is to say what you want to say, rather than what your audience wants to hear.
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Adding captions to your video
A video is meant to be watched and listened to, not read, but the way we are consuming video means that, if they don’t have captions, they can become inaccessible and ineffective. That is why you need to have a version of your video that has captions for specific uses.
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Share your Christmas spirit with a festive video
It’s too late to deploy a Christmas video for 2018, but it’s the right time to be thinking about one for 2019. It's all in the planning and here are some great ideas using different styles.
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Ten things to do before a video shoot
To make sure the video production stage goes as smoothly as possible, the day of the shoot needs to be carefully planned. This will ensure that every minute on site is used efficiently, saving money, time and providing the best footage for the edits. You will find out 10-point video shoot check list helpful.
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Training videos can save you money
Investing in training videos is a cost-effective way of delivering training, with the added bonus that they bring flexibility and repeatability, so that more staff can benefit from them.
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When is the best time to post your corporate video on social media?
You have invested in video content for your business - great! What next? Not only do you gave a whole host of social networks to consider when showing off your new video, you also need to think about when to post in order to maximise ROI and reach more customers.
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What’s the difference between Animation and Motion Graphics?
If you’re thinking about getting an animated video to promote your business you might have started looking around online, and come up with a couple of questions. One of the questions we get asked most is “What is the difference between animation and motion graphics?”
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What is “Green Screen” and how can I use it for corporate video?
Bored of working from home? Switch up your scenery with green screen! Can't go on holiday this year? Green screen! Want your office to feel more exciting? We can help with green screen!
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Video Marketing Support Series – Instagram
Instagram has a lot to offer businesses that have a really visual product or service. With in-app purchases and product listings that link directly to e-commerce sites, as well as targeted adverts and all the metrics from Facebook and WhatsApp, Instagram is fast becoming a powerful social marketplace.
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