Category: Blog Categories
How turning a strategic document into a video helped Nato
Our key skills are translating a business message into engaging videos that customers and clients will love. If our videos are good enough for the Supreme Allied Commander of Transformation - NATO imagine what we could do for your business.
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10 Ways to get more from your Corporate Video
You’ve invested time and money in creating an engaging and curated message about your business, service or product. Make sure your investment in video production pays off by ensuring as many relevant people watch it as possible by marketing it in the right way.
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How long should my video be?
In 80% of cases, when we are approached by potential customers, they ask for a 30 second video because it "needs to be really snappy and keep people’s attention". Whilst both of these points are extremely valid, we try not to encourage the word ‘snappy’. In this blog we examine how important the magic 30 second number is as far as impact, watch-through-rate and engagement.
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What kind of video client are you?
Whichever walk of life you work in, you will always get different kinds of customers. Now at first glance it might seem like we are committing the cardinal sin by insulting our clients, but I can assure you that is far from the truth. To help you to identify which type of video production client you are, we thought we’d lay them out in a polite and non contentious way!
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The importance of storyboarding
Whether you have any experience of promotional video production for business or not, you will have probably heard about ‘storyboarding’. In this blog we explain what storyboarding is, why it is important and what happens when you don’t have one before embarking on your video production project.
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Ten reasons for video on your website
Why is video content important? It is a must for your website and should be your go to for lead generation, social media and white paper downloads too. This and ten other solid reasons to put some professional video content on your website.
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Five cool ways to spruce up your video
If you're considering commissioning a corporate video for your website, think about how will you make it stand out from other videos? Especially the ones that your competition have produced. Here are five cool ways to ensure it not only looks amazing, but will also attract those viewers and engage them with what you do.
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Design your website around video, as a single project.
It can hardly have escaped your notice that video is pretty big in the world of websites. As both a video production company, and website development agency, we’re passionate about combining the two. Adding video to your website is much more than just plonking a bad YouTube thumbnail; this blog outlines some alternative options.
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Versatility of video
Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.
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Seasonal videos need 6 months planning
In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!
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