Category: Corporate Video
Animation vs. Motion Graphics: Unraveling the Creative Chaos
In this blog, we're diving into the fascinating world of visuals and graphics. We often hear the terms "animation" and "motion graphics" thrown around, but do you really know what sets them apart? Let's unravel this creative chaos and discover the key differences between these two exciting realms of art and design.
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How much does an animated video cost?
One of the first questions we get asked when we take an enquiry for animated video is "how much does it cost", which is a perfectly reasonable question. But it really does depend. It's like saying "how much does a house cost?" - what area is it in, how many bedrooms does it have, is it detached, does it have a garage and a garden? This is very similar to animated video as the budget depends on length, complexity, brief, style, speed of delivery, etc. But don't worry this blog explains all and even has some actual figures, we've not chicken'd out!
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How Long Should My Video Be? A Guide for Corporate Video Production Projects
Whether you are planning a corporate video production project or a company promo, determining the optimal length for your video is a critical decision. In this blog, we'll explore the benefits and drawbacks of different video lengths, supported by research and data, to guide you in making informed decisions for your next video venture.
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Why you should always provide an agency with a budget
Being sceptical about providing a budget for suppliers is completely understandable, you want to know what the very best price they can offer for the work that you need. But in this blog we will provide a counter argument that suggests you lose out when you do this. Read on!
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Strange Words Used in Video Production, Explained!
If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition from your codec and can tell your frame rate from your framing!
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What are aspect ratios and why are they important?
Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.
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How can I get a higher ROI from my video?
Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.
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Training videos – how they save you money and increase employee retention
Discover how training videos can save you money and increase employee retention with our latest blog. Learn how adopting video training can streamline your training processes, enhance employee engagement, and ultimately save costs. Our comprehensive guide breaks down the types of training videos, showcases their many benefits, and explains how they can help increase employee retention. Dive in to see why integrating video into your training strategy isn’t just a convenience—it’s a game changer for your business.
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How to make sure your video content is accessible
Discover how to enhance your video content's accessibility with our latest blog. Learn about essential features like captions, sign language integration, and audio descriptions that not only promote inclusivity but also expand your market reach. Find out why prioritising accessibility isn't just a moral imperative—it's a smart business strategy.
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