Software/Online Platforms
Software or online platforms are normally quite functional. Useful, but not necessarily sexy. If your business sells software, you want to communicate to your customers the problem it solves and the benefits it brings. Animated video production allows you to paint a journey for your audience without having to film an actual computer screen, which creates a flicker. Having an animated video with ‘mocked up screens’ will allow you to go into detail as to how your product will change customers’ lives, and why they should buy from you. You can also stylise your platform so that it isn’t completely representative of your system, as this can timestamp a video can quickly expire when the software is updated or changed around.
Professional Services
Businesses that sell an office-based service don’t have too much to show off. Customers are not interested in desks, paperwork and computers! They want to know quickly, and efficiently, what you can do for them. So you could have an employee sitting in a chair to talk about the services offered, but perhaps this is not the most engaging option available. With an animated video you can create multiple scenarios, and add text and statistics on screen to deliver a more relevant and interesting script. Animation does not mean casual or childish: we produce highly professional, sophisticated animated videos to appeal to your client group.
Multiple Locations
Imagine a video with multiple locations, fancy sets and complicated scenarios. Now consider how much time, effort and money you would need to have a crew travel to multiple destinations with additional days on set. Not to mention the extra editing time and actor budgets. With an animated video you can create everything thing you need from the comfort of our offices. With our animated video for business Square Daisy gives you value for money, more control over the final production and the ability to tailor the video to your exact needs.
Process Videos
For many businesses the true value of the their service offering is in their process – something that they have refined and streamlined to create the best possible experience for their customers.
The processes that are the bread-and-butter of your business are second nature to you, but someone external to the business may not understand the steps that you go through to provide your product or service. Whether you are B2B or B2C, by creating an animated process video we can tell your audience how you do what you do, and explain the true value of your service offering.
The animation could be based around a flowchart, or a step-by-step demonstration. Diagrams work really well on paper, so just imagine how much more of an impact they would have with moving parts!
“The great benefit that animated video production has over live action productions is that with live action, you can only film what exists. With an animated or motion graphics production we can create the playground within which to tell your story – we are only limited by our own creativity and technology, and neither of those elements are particularly limiting.”
